Usage Stimulation
By making the links between usage occasions, triggers/barriers to usage and marketing activity we create the insights that drive sales.
Put a robust picture of the potential profit pools, and the insight to unlock that value at the heart of your marketing. Make your day-to-day activity truly consumer centric. Measure the return on investment.
Fact based marketing planning puts a usage funnel at the heart of all activity. What makes someone try a product or service, what makes them adopt it – what are the routes to heavier and heavier usage.
Hypotheses are built about how to unlock the full potential of consumers’ occasions and address the triggers and barriers to usage.
Models are built that link key consumer KPIs with sales (or usage) data to establish Return on Investment and steer future activity.
Understanding:
Building:
Selling: